Ranchx is a Texas-born laundry brand out of Stephenville, Texas, where Western heritage meets premium fabric care for cleaner, longer-lasting clothes. Ranchx creates concentrated, high-performance detergent with a Western-inspired scent designed to turn everyday laundry into a more luxurious experience.

Ranchx was created out of frustration with detergents that lost their scent quickly, were too harsh on fabrics, or sacrificed cleaning power in the name of being “eco-friendly.” Drawing inspiration from the rugged beauty and strength of the Texas landscape, Ranchx set out to create a better option—a luxury wash tough enough for heavy-duty workwear and gentle enough for favorite everyday pieces.

Ranchx is made for those who refuse to settle for mediocre laundry care: ranchers and outdoor workers dealing with serious dirt and sweat, busy households looking for a more thoughtful formula, and anyone who values the comfort of a long-lasting, reliable scent. Inspired by John 13:31–32, Ranchx is built on the belief that even everyday tasks like doing laundry can reflect purpose, excellence, and gratitude, turning a simple chore into a small act of care that combines premium quality, environmental responsibility, and Western character in every bottle.